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What is the loop of Creation? How is there something from nothing?

In spite of the fact that it is impossible to prove that anything exists beyond one’s perception since any such proof would involve one’s perception (I observed it, I heard it, I thought about it, I calculated it, and etc.), science deals with a so-called objective reality “out there,” beyond one’s perception professing to describe Nature objectively (as if there was a Nature or reality external to one’s perception). The shocking impact of Matrix was precisely the valid possibility that what we believed to be reality was but our perception; however, this was presented through showing a real reality wherein the perceived reality was a computer simulation. Many who toy with the idea that perhaps, indeed, we are computer simulations, deviate towards questions, such as, who could create such software and what kind of hardware would be needed for such a feat. Although such questions assume that reality is our perception, they also axiomatically presuppose the existence of an objective deterministic world “out there” that nevertheless must be responsible for how we perceive our reality. This is a major mistake emphasizing technology and algorithms instead of trying to discover the nature of reality and the structure of creation. As will be shown in the following, the required paradigm shift from “perception is our reality fixed within an objective world,” to “perception is reality without the need of an objective world ‘out there,’” is provided by a dynamic logical structure. The Holophanic loop logic is responsible for a consistent and complete worldview that not only describes, but also creates whatever can be perceived or experienced.

Stating that it is impossible to prove the existence of anything beyond one’s perception is not saying there is nothing beyond perception, only that if there is anything, then whatever that is, is indefinite. It could be argued that the existence of physical laws, the universal perception that the apple falls to the ground is proof of an objective reality. However, this universal agreement is also our perception. It could be argued that if we cannot decide what to perceive, and everybody perceives the same physical reality, then there must be some lawfulness that dictates how we perceive and therefore, this lawfulness could be external to our perception. However, this lawfulness, as we shall see later on, is the precise lawfulness that creates perception, the process of definition, which is not external to perception (this process creates the perceived and the perceiver, which then gives meaning to this process – a loop – but about that, later). It could be argued, that hitting our knee on the table – whether we believe in the table or not – will hurt. The table is external to our body, but not to our perception. What then is perception? It is relating, a process of definition, defining and thereby rendering meaningful what has been perceived.

What then is this process of definition? It is creating borders within which one’s perception gains meaning. The word “definition” comes from the Latin de finire, meaning, making finite or limited. In Hebrew, definition is HAGDARA (הגדרה), meaning, to border. Any definition necessarily implies what the definition is not, or stated differently, to have meaning, whatever is defined explicitly includes the meaning by implicitly excluding everything else. Consequently, to define means to place the defined object within borders that by default create something beyond the borders of the definition. What is this something beyond the defined? The implicitly excluded everything else, or in other words, the indefinite. The paramount importance of incorporating the indefinite within a consistent logical structure cannot be overemphasized. The indefinite itself is a paradox, and incorporating it within the Holophanic logical structure engenders the loop of Creation where the dynamic structure of paradoxes is both the creative force of existence, and also the proof of the necessity of existence.

To better grasp the impetus of Creation, let’s look at the indefinite and paradoxes. What does “indefinite” mean? Anything as long as it is not specified (not defined); anything that appears both within and beyond the borders of the definition and thereby rendering the border superfluous, which means, no border, no definition. If nevertheless we would attempt to define the notion “indefinite,” then that’s a paradox because if we succeed, then it is defined, which contradicts its meaning – its indefiniteness – and the word “indefinite” means that it cannot be defined. This is an example of a paradox, that in essence means, if it is what it is, then it is not what it is, yet if it is not what it is, then it is what it is. A paradox is a creature that consists of a structure (how it is defined, the dynamic process on its way to stabilization) that contradicts its significance (what it is, the stabilized entity). What characterizes a paradox is the motion between its structure and significance, where the structure implies that its significance contradicts its structure, and vice versa.

Another example of a paradox would be “wholeness.” Wholeness (totality, infinite, boundless) can only be wholeness if we can find a way to define it so that it includes everything and there is nothing beyond it. However, if we define wholeness, then to have meaning, it must be bordered within the walls of the definition, which implies that there is something beyond this border, in which case it is not wholeness. Or in more formal language, wholeness is only wholeness if it is not wholeness, which is an inconsistency. If we are satisfied with that, then we have completed the definition of wholeness. However, if we try to include the beyond created by our earlier definition within the borders of our next attempt at defining wholeness, then we gain a new definition of wholeness, which by the sheer structure of the process of defining creates a new beyond. In this case, the process of defining wholeness will be consistent but incomplete, and wholeness will remain indefinite.

Contemplating the paradox of Creation, the ancient Egyptian myth of Creation springs to mind, the myth of the self-creating god, Amun (or Amon). Amun masturbated and swallowed his semen, after which he spit it out in the form of a ball, thereby impregnating his mother, the sky. And only then, was he born. Thus Amun was his own father. Those pious who discovered the illustrated version of this myth in Karnak covered up the erect phallus of Amun, and with it, this story of Creation was laid into obscurity. The Holophanic model of Creation could regard this Egyptian myth as Amun retromorphously creating himself. I have coined the word retromorphous to mean, defining in retrospect, turning non-being into the potential of whatever the observation is made from, or in other words, creating the past from the present, creating the source from its outcome, which is the basis of complexity in the context of the loop logic. That is, only after Amun was born can he give meaning to his mother, the potential from which he emanated and to the process that created him (as represented by masturbation and incest) whereby he was born. Of course, neither the sky nor the masturbating Amun have meaning until Creation takes place de facto and Amun emerges. I find this an enticing illustration of the basic paradox of existence.

So how can there be something from nothing? What is “nothing?” Nothing is what didn’t turn into the potential of something. If there was something from nothing, then that nothing would have turned into the potential of something, because when we ask, how is there something from nothing, we ask this question from something, when something already exists. If we take a deeper look at “nothing,” we’ll discover that “nothing” is a paradox. Any definition is something, so if we defined “nothing,” then it would become something, which contradicts its essence of being “nothing.” Another way of looking at “nothing” would be by means of it being something that is meaningless. That is, “nothing” could be something that does not relate and that no thing or no one relates to. That is, if there was something totally alone in the universe, then that would be nothing, but it would be meaningless. If such existed, its existence would be external to our perception, and as such, this “nothing” would be indefinite.

We said that the indefinite could be anything, as long as it is not specified (not defined). However, if we nevertheless tried to define “nothing” (the indefinite), what would we get then? Since “nothing” is non-definable, it is transparent as the object of our inquiry. So when we attempt to define it, all we have is what we put into it, which is the process of definition. “Nothing” stayed nothing, we didn’t define it, only made the process of definition explicit. “Nothing” gains meaning when we fail to define it; but having tried, we are left with a bonus, a something, which is our process of defining “nothing.” Creation of something from nothing is not a function of defining something, but a function of attempting to define “nothing.” And then, if that process of definition – which already is an existence – looks back at its origins, if this process of defining investigates into its own genesis, then what does it see? It sees itself. It sees the process of definition – self-reference.

If there is nothing external to perception, then this process of definition is the overall wholeness, the creator of meaning when it can relate to itself. However, to have meaning, the process of definition has to be defined; this definition would be a self-referential quasi-infinite and continuous process of establishing borders that create the indefinite beyond that establishes borders creating the indefinite beyond that establishes borders… which means, wholeness would continuously and forever fail to define itself while succeeding to define something – anything but itself.

Of course, both the totally defined and the totally indefinite are idealized notions that would be inconsistent with the Holophanic loop logic, nor can they be found in nature. The totally indefinite would be the total meaningless nothing, the kind of non-being that cannot be fathomed because if we would think about it, it would already be something. On the other hand, there can be no total definition either. I have used the term uncertainty of sameness to describe the logical impossibility of total definition. A defined entity can be said to have reached sameness — it is the same as itself — which means that it is, it exists as something definite, no matter which parameters defined it. However, no sooner does our object achieve sameness than the uncertainty of sameness raises its ugly head. Could it have been defined differently? Yes, of course. Could it have additional parameters? Yes, of course. Could it have been defined more precisely? Yes, of course. This uncertainty of sameness is the indefinite included in the definition, which is the result of including the tools of definition in the definition. Since ‘a’ can only be defined as ‘a’ with meaning if it implies ‘not-a’ (the indefinite beyond the borders of the definition), and since ‘a’ can only have meaning as ‘a’ because it is different from everything else (the everything else is the indefinite beyond the borders, which actually gives meaning to ‘a’), the meaning of ‘a’ depends on ‘not-a.’

When the meaning of something depends on the indefinite, on what our defined object is not, then this indefinite is necessarily included in the process of definition. This logical implication that perception of meaning is only possible if and only if the indefinite is included within the perception is the reason why the 19th century dream of a consistent and complete axiomatic system with only well defined (explicit) empty signs had to fail (see more about that in my article, The Loop Logic). In spite of the fact that logic is the fundament of algorithms and computer science, it had neither the aspiration nor the ability to be connected to the real world precisely because its propositions were so anemic regarding meaning. In the effort to exclude any hint of the indefinite, logical inference was confined to a binary type of world of true and false and lacking any correlation with life and experiencing. However, including the indefinite in the process of definition not only makes the loop logic the fundament of existence, but determines the necessity of existence. With the birth of Holophany, Heidegger’s question, “Why is there anything at all, rather than nothing?” becomes irrelevant. When existence is relations, and relating is the act of perceiving, and perceiving is the process of definition, then existence is the overall lawfulness, the isomorphous lawfulness of the process of definition – the loop of Creation. What is being perceived, what is being stabilized, which significance is brought to the foreground from the amorphous background of the indefinite, depends on the non-linear rules of complex interactions. Thus the loop logic emphasizes the creation of essents rather than their interactions.

Is there a lawfulness responsible for any and every existence? An electron and a dog are very different creatures; so what invisible lawfulness is responsible for the existence of both? What kind of lawfulness would fulfill such demands? The answer is, isomorphism — the same logical inner structure in entirely different representations. Whether an electron, a dog or the weather, each could be a different realization of the same inner logical structure. Creation of anything is the creation of meaning, which is an act of definition. The act of definition attempting to define itself is consciousness. So consciousness, or the soul if you wish, is not some invisible copy of our body carrying our identity, but the lawfulness of Creation expressed as our individual qualitative essence. Of course, it has been endlessly stated that we are God, that we are parts of God, and similar phrases. This is true, but true in the sense that God is the lawfulness that unfolds Creation, and this lawfulness is inherent in all creation including the creatures therein. It could be argued, that a soul, a person is more than mere definitions and intellect. If this logic is the logic of anything and everything, then it should be able to delineate the logical structure of experience as well. Indeed.

Anything that has meaning has to be defined, which places it somewhere on the scale between the continuous and the discrete, between the indefinite and the definite. The indefinite, continuous, infinite tends in the direction of the meaningless, whereas the meaningful is at best imprecise. Experience is the process of attempting to define the indefinite. When we try to capture an experience in a description, we are actually defining our attempt at defining the indefinite. The experience is continuous whereas its description, the definition is discrete. Just as we can never define wholeness, we can never define experience. Any description, any definition, is by nature discrete, whereas the net experience is continuous. So when we have an experience or perception and we become aware of having that experience, then we give it meaning by defining what it is. By doing this we create a discrete replica of the experience, yet the experience remains continuous and non-definable, non-discretizable. Experience is connected to learning. The person encounters something new. How do we know that something is new? Because it is inconsistent with our system. So when we interact with it, we have to integrate it, to assimilate it into our system. If we met something that was not new to the system, then our system would recognize it as part of itself. When that recognition does not occur, the system is interacting with something new. That is the impact. The system adjusts to include the new – that is the change. One’s selfhood is the path of changes following one’s experiences.

Our knowledge of the experience – whatever it might be that we experience – makes it exist for us. We could say, one only experiences when one is aware of experiencing. How do we know that we are aware of experiencing something? By experiencing it, we experience the awareness of experiencing. In this sense, experience and awareness of the experience, experiencing the awareness of the experience, being aware of experiencing the awareness of the experience, etc. is an infinitely continuous chain, which is what defines what experience is (not the interpretation of a specific experience, but experience in its general sense). And that’s the definition of experience: an infinite loop of the process of becoming aware.

When “nothing” is the limit of both the totally indefinite and the totally defined, then that’s like a circle of going from something to nothing to something to nothing, etc. The ‘going’ here means perception. “Nothing” is only a notion that has meaning if it has been perceived, in fact, a paradox. If it really is “nothing,” then it cannot be defined, and hence, it has no meaning. Yet if I relate to it, then it is something. So whenever I relate to “nothing,” whenever I say, Creation of something from nothing, that “nothing” has meaning for me, and hence, it is significance — it is something just like any other something. That is, the structure of “nothing” is the same structure as that of something. Essentially, something from nothing is formation, not Creation, since nothing is also something. Then what is Creation? Creation is rather the creation of nothing from something, because Creation is the process of definition, and when we define, we create the indefinite beyond the definition, which at its limit is nothing, and only then can we have something from nothing… Oh yes, the loop. A true loop is only such if it contains its own source. If nothing can be proven to exist external to perception, then logic must be a loop, and existence is a logical necessity inferred by the loop.

Including the indefinite in the process of definition has far reaching consequences. It means that the tools of the definition are necessarily included in the definition. It means that meaning can only occur when there is both definition and also experience. It means that consciousness (whether it succeeds to define or not) must be part of science or any so-called objective endeavor. It means that any and all perception includes experience. The interaction with the indefinite, the experience, is what gives meaning to the defined. Perception, meaningful definition, can only occur in a highly flexible complex system that can learn and change. That’s the difference between us and an electron, which only has fixed relations, and consequently, limited interactions. An electron always succeeds in defining, or it would be more correct to say, it can only interact with what it succeeds in defining. If it encounters the indefinite, it assumes a state of superposition.

Where is God in the loop of Creation? If we wanted to define God, the totality, we could not define God, because by the act of definition we would create the beyond, what is beyond God, which contradicts God’s totality. Therefore, no definition of God would do justice to God, and every such definition would truncate God’s wholeness. If God is indefinable, then God is indefinite. If God is indefinite, then I create God by the implication of the act of definition – any definition, because every definition creates the beyond, the indefinite beyond the borders of the definition. In that sense, this is consistent with the statement that I create God by my perception (definition). This does not say that I perceive God, but that my perception implies the existence of the indefinite (God). This means that if I perceive a dog, this perception implies the existence of God. If I perceive that I perceive, then that implies the existence of God. If I perceive dust, a table, an idea, whatever, then that implies the existence of God. If I experience, then that implies the existence of God. That’s because any existence implies the existence of God. And that’s because any existence is such if it relates or is related to, if it has meaning, if even partially it has been defined, which means, its mere definition implies the indefinite beyond the borders of the definition, it implies God, the indefinable. So one cannot directly perceive God (perhaps that is why it was stated in the Bible that no one could see God’s face and live = exist – “no man shall see me and live…” – Exodus 33: 20), but only know about God by implication, which means, the implication of the indefinite – God – is what attributes meaning to any existence.

However, “God” does not equal “indefinite,” but the process that implies the existence of the indefinite is what could be said to be God, since that’s the process of Creation. This is the process of Creation that both creates something, existence, and also nothing, the indefinite. This is why this logic is a loop.
© Clara Szalai

Accounting is the study of how businesses track their income and assets over time. Accountants do much more than the generic presumptions; they compute costs and efficiency gains from new technologies, participating in strategies for mergers and acquisitions, quality management, developing and using information systems to track financial performance, tax strategy, and health care benefits management.

The career is a highly momentous and versatile. The field is usually divided into three broad areas: auditing, financial/tax and management accounting. Audit: Work in audit involves checking accounting ledgers and financial statements within corporations and government.

Budget Analysis:
Budget analysts are responsible for developing and managing an organization’s financial plan.

Financial:
Financial accountants prepare financial statements based on general ledgers and participate in important financial decisions involving mergers and acquisitions, benefits/ERISA planning and long-term financial projections.

Management Accounting:
Management accountants work in companies and participate in decisions about capital budgeting and line of business analysis.

Tax:
Tax accountants prepare corporate and personal income tax statements and develop tax strategies involving issues such as financial choice, how to best treat a merger or acquisition, deferral of taxes, when to expense items and the like.

Various levels of skill are apportioned dissimilarly amongst the divisions which implies that depending on your position their will be specific demands on your adeptness, while average
speaking skills are requisites for all areas; the ability to synthesize varies from throughout each. Audit accounting requires a medium level of skill, tax and financial demands a low level of skill, and Management accounting a high level of proficiency.

Entry level accountants can expect a very team oriented environment. Often they will start as a junior member of a team responsible for auditing an important account or preparing financial statements. It is imperative that junior members learn to pull their weight, and function as a capable, effective, and useful member of the unit. Anyone interested in the field can prepare for a bright career.

According to the bureau of labor statistics their have been considerable increases in job openings, reflective of the fields growth and competitiveness. With the right skills and education this growth establishes the possibility for an incredibly profitable career.

Top firms include KPMG/Peat Marwick, Ernst and Young, Deloitte and Touche, Arthur Anderson, Price WarterhouseCoopers, Grant Thornton, BDO Seidman, and McGladerly and Pullen. College graduates seeking entry level positions should consider employment with these firms. Most people do not make partner at public accounting firms but the experience and training can be excellent.

From there, many move on to careers with an accounting focus in business or government. Ambitious talented accountants can advance their career with the acquisition of skills and experience along the way and subsequently enjoy a very successful career.

With the exception of Nietzsche, no other madman has contributed so much to human sanity as has Louis Althusser. He is mentioned twice in the Encyclopaedia Britannica as someone’s teacher. There could be no greater lapse: for two important decades (the 60s and the 70s), Althusser was at the eye of all the important cultural storms. He fathered quite a few of them.

This newly-found obscurity forces me to summarize his work before suggesting a few (minor) modifications to it.

(1) Society consists of practices: economic, political and ideological.

Althusser defines a practice as:

“Any process of transformation of a determinate product, affected
by a determinate human labour, using determinate means (of production)”

The economic practice (the historically specific mode of production) transforms raw materials to finished products using human labour and other means of production, all organized within defined webs of inter-relations. The political practice does the same with social relations as the raw materials. Finally, ideology is the transformation of the way that a subject relates to his real life conditions of existence.

This is a rejection of the mechanistic worldview (replete with bases and superstructures). It is a rejection of the Marxist theorization of ideology. It is a rejection of the Hegelian fascist “social totality”. It is a dynamic, revealing, modern day model.

In it, the very existence and reproduction of the social base (not merely its expression) is dependent upon the social superstructure. The superstructure is “relatively autonomous” and ideology has a central part in it – see entry about Marx and Engels and entry concerning Hegel.

The economic structure is determinant but another structure could be dominant, depending on the historical conjuncture. Determination (now called over-determination – see Note) specifies the form of economic production upon which the dominant practice depends. Put otherwise: the economic is determinant not because the practices of the social formation (political and ideological) are the social formation’s expressive epiphenomena – but because it determines WHICH of them is dominant.

(2) People relate to the conditions of existence through the practice of ideology. Contradictions are smoothed over and (real) problems are offered false (though seemingly true) solutions. Thus, ideology has a realistic dimension – and a dimension of representations (myths, concepts, ideas, images). There is (harsh, conflicting) reality – and the way that we represent it both to ourselves and to others.

(3) To achieve the above, ideology must not be seen to err or, worse, remain speechless. It, therefore, confronts and poses (to itself) only answerable questions. This way, it remains confined to a fabulous, legendary, contradiction-free domain. It ignores other questions altogether.

(4) Althusser introduced the concept of “The Problematic”:

“The objective internal reference … the system of questions
commanding the answers given”

It determines which problems, questions and answers are part of the game – and which should be blacklisted and never as much as mentioned. It is a structure of theory (ideology), a framework and the repertoire of discourses which – ultimately – yield a text or a practice. All the rest is excluded.

It, therefore, becomes clear that what is omitted is of no less importance than what is included in a text. The problematic of a text relates to its historical context (“moment”) by incorporating both: inclusions as well as omissions, presences as much as absences. The problematic of the text fosters the generation of answers to posed questions – and of defective answers to excluded questions.

(5) The task of “scientific” (e.g., Marxist) discourse, of Althusserian critical practice is to deconstruct the problematic, to read through ideology and evidence the real conditions of existence. This is a “symptomatic reading” of TWO TEXTS:

“It divulges the undivulged event in the text that it reads and, in the
same movement, relates to it a different text, present, as a necessary
absence, in the first … (Marx’s reading of Adam Smith) presupposes
the existence of two texts and the measurement of the first against
the second. But what distinguishes this new reading from the old,
is the fact that in the new one, the second text is articulated with the
lapses in the first text … (Marx measures) the problematic contained
in the paradox of an answer which does not correspond to any questions posed.”

Althusser is contrasting the manifest text with a latent text which is the result of the lapses, distortions, silences and absences in the manifest text. The latent text is the “diary of the struggle” of the unposed question to be posed and answered.

(6) Ideology is a practice with lived and material dimensions. It has costumes, rituals, behaviour patterns, ways of thinking. The State employs Ideological Apparatuses (ISAs) to reproduce ideology through practices and productions: (organized) religion, the education system, the family, (organized) politics, the media, the industries of culture.

“All ideology has the function (which defines it) of ‘constructing’
concrete individuals as subjects”

Subjects to what? The answer: to the material practices of the ideology. This (the creation of subjects) is done by the acts of “hailing” or “interpellation”. These are acts of attracting attention (hailing) , forcing the individuals to generate meaning (interpretation) and making them participate in the practice.

These theoretical tools were widely used to analyze the Advertising and the film industries.

The ideology of consumption (which is, undeniably, the most material of all practices) uses advertising to transform individuals to subjects (=to consumers). It uses advertising to interpellate them. The advertisements attract attention, force people to introduce meaning to them and, as a result, to consume. The most famous example is the use of “People like you (buy this or do that)” in ads. The reader / viewer is interpellated both as an individual (“you”) and as a member of a group (“people like…”). He occupies the empty (imaginary) space of the “you” in the ad. This is ideological “misrecognition”. First, many others misrecognize themselves as that “you” (an impossibility in the real world). Secondly, the misrecognized “you” exists only in the ad because it was created by it, it has no real world correlate.

The reader or viewer of the ad is transformed into the subject of (and subject to) the material practice of the ideology (consumption, in this case).

Althusser was a Marxist. The dominant mode of production in his days (and even more so today) was capitalism. His implied criticism of the material dimensions of ideological practices should be taken with more than a grain of salt. Interpellated by the ideology of Marxism himself, he generalized on his personal experience and described ideologies as infallible, omnipotent, ever successful. Ideologies, to him, were impeccably functioning machines which can always be relied upon to reproduce subjects with all the habits and thought patterns required by the dominant mode of production.

And this is where Althusser fails, trapped by dogmatism and more than a touch of paranoia. He neglects to treat two all-important questions (his problematic may have not allowed it):

(a) What do ideologies look for? Why do they engage in their practice? What is the ultimate goal?

(b) What happens in a pluralistic environment rich in competing ideologies?

Althusser stipulates the existence of two texts, manifest and hidden. The latter co-exists with the former, very much as a black figure defines its white background. The background is also a figure and it is only arbitrarily – the result of historical conditioning – that we bestow a preferred status upon the one. The latent text can be extracted from the manifest one by listening to the absences, the lapses and the silences in the manifest text.

But: what dictates the laws of extraction? how do we know that the latent text thus exposed is THE right one? Surely, there must exist a procedure of comparison, authentication and verification of the latent text?

A comparison of the resulting latent text to the manifest text from which it was extracted would be futile because it would be recursive. This is not even a process of iteration. It is teutological. There must exist a THIRD, “master-text”, a privileged text, historically invariant, reliable, unequivocal (indifferent to interpretation-frameworks), universally accessible, atemporal and non-spatial. This third text is COMPLETE in the sense that it includes both the manifest and the latent. Actually, it should include all the possible texts (a LIBRARY function). The historical moment will determine which of them will be manifest and which latent, according to the needs of the mode of production and the various practices. Not all these texts will be conscious and accessible to the individual but such a text would embody and dictate the rules of comparison between the manifest text and ITSELF (the Third Text) , being the COMPLETE text.

Only through a comparison between a partial text and a complete text can the deficiencies of the partial text be exposed. A comparison between partial texts will yield no certain results and a comparison between the text and itself (as Althusser suggests) is absolutely meaningless.

This Third Text is the human psyche. We constantly compare texts that we read to this Third Text, a copy of which we all carry with us. We are unaware of most of the texts incorporated in this master text of ours. When faced with a manifest text which is new to us, we first “download” the “rules of comparison (engagement)”. We sift through the manifest text. We compare it to our COMPLETE master text and see which parts are missing. These constitute the latent text. The manifest text serves as a trigger which brings to our consciousness appropriate and relevant portions of the Third Text. It also generates the latent text in us.

If this sounds familiar it is because this pattern of confronting (the manifest text), comparing (with our master text) and storing the results (the latent text and the manifest text are brought to consciousness) – is used by mother nature itself. The DNA is such a “Master Text, Third Text”. It includes all the genetic-biological texts some manifest, some latent. Only stimuli in its environment (=a manifest text) can provoke it to generate its own (hitherto latent) “text”. The same would apply to computer applications.

The Third Text, therefore, has an invariant nature (it includes all possible texts) – and, yet, is changeable by interacting with manifest texts. This contradiction is only apparent. The Third Text does not change – only different parts of it are brought to our awareness as a result of the interaction with the manifest text. We can also safely say that one does not need to be an Althusserian critic or engage in “scientific” discourse to deconstruct the problematic. Every reader of text immediately and always deconstructs it. The very act of reading involves comparison with the Third Text which inevitably leads to the generation of a latent text.

And this precisely is why some interpellations fail. The subject deconstructs every message even if he is not trained in critical practice. He is interpellated or fails to be interpellated depending on what latent message was generated through the comparison with the Third Text. And because the Third Text includes ALL possible texts, the subject is given to numerous competing interpellations offered by many ideologies, mostly at odds with each other. The subject is in an environment of COMPETING INTERPELLATIONS (especially in this day and age of information glut). The failure of one interpellation – normally means the success of another (whose interpellation is based on the latent text generated in the comparison process or on a manifest text of its own, or on a latent text generated by another text).

There are competing ideologies even in the most severe of authoritarian regimes. Sometimes, IASs within the same social formation offer competing ideologies: the political Party, the Church, the Family, the Army, the Media, the Civilian Regime, the Bureaucracy. To assume that interpellations are offered to the potential subjects successively (and not in parallel) defies experience (though it does simplify the thought-system).

Clarifying the HOW, though, does not shed light on the WHY.

Advertising leads to the interpellation of the subject to effect the material practice of consumption. Put more simply: there is money involved. Other ideologies – propagated through organized religions, for instance – lead to prayer. Could this be the material practice that they are looking for? No way. Money, prayer, the very ability to interpellate – they are all representations of power over other human beings. The business concern, the church, the political party, the family, the media, the culture industries – are all looking for the same thing: influence, power, might. Absurdly, interpellation is used to secure one paramount thing: the ability to interpellate. Behind every material practice stands a psychological practice (very much as the Third Text – the psyche – stands behind every text, latent or manifest).

The media could be different: money, spiritual prowess, physical brutality, subtle messages. But everyone (even individuals in their private life) is looking to hail and interpellate others and thus manipulate them to succumb to their material practices. A short sighted view would say that the businessman interpellates in order to make money. But the important question is: what ever for? What drives ideologies to establish material practices and to interpellate people to participate in them and become subjects? The will to power. the wish to be able to interpellate. It is this cyclical nature of Althusser’s teachings (ideologies interpellate in order to be able to interpellate) and his dogmatic approach (ideologies never fail) which doomed his otherwise brilliant observations to oblivion.

Note

In Althusser’s writings the Marxist determination remains as Over-determination. This is a structured articulation of a number of contradictions and determinations (between the practices). This is very reminiscent of Freud’s Dream Theory and of the concept of Superposition in Quantum Mechanics.